A world turned virtual allowed me to attend a business networking event early this year. One of my favourite skincare brands held an intimate conversation about entrepreneurship - so I thought I'd join. Little did I know I'd be meeting my amazing client Kalpana here! Kalpana is a Chicago-based Lifestyle & Travel Influencer, Activist, Coach, Entrepreneur, Beauty & Fashion Enthusiast, and Professional Makeup Artist. Her mission to make women feel empowered, push them outside of

Chan Bahsin- Lal, is a beautiful spirit, the founder and artist of Blend Society and honestly an expert when it comes to everything hair. So when our paths crossed I was thrilled to be able to work with her and help her elevate her brand experience through the development of her identity. Listening to Chan's passion for what she does combined with our extensive brand interview, I could feel she was truly ready to build longevity with her branding. She felt her current brand s

NFG Designs is an Interior Design Studio catering to Southern Ontario founded by Nikki Fisher-Gigault. I had the pleasure of working on her rebrand which I'm so excited to share with you all today. When Nikki and I first met I could tell that she was outgrowing her initial brand. With a business on the rise - the old branding seemed outdated and unable to keep up with her. I started with the visual identity, zoning in on key aspects we picked up in our initial consultation an

I met Natalie Sommer in 2018. Back then she a passion for wellness and a wealth of knowledge that she wanted to share with the world - but no clear vision on how or what it looked like. She is a giver on so many levels, and truly one of the kindest souls you'll meet - plus she makes an incredible Qunio Flourless Chocolate Cake - that I swear can't be healthy but the ingredient list says otherwise. I knew in our first meeting that Natalie had the persona to build an incredible

The Femme By Fareen brand embodies being bold, fierce and powerful with a feminine touch. So it only made sense that their logo, visual identity, website and digital marketing/ brand experience be the same. I worked with founder Fareen, to understand her as a dating and empowerment coach. From there we completed a brand interview with a few business idols in mind. Having a comprehensive consultation as such allows us to understand the client's vision not only for today but fo

I am so excited to finally share the branding work we did for Stephanie Wolfe, founder of Wolfe Collective Wealth. I first met Stephanie at one of our IG for Business Seminar's and soon after we had another encounter at a networking event - it was as if our meeting was destined to happen. I really felt a deep connection with Stephanie and could sense how empowering her work would be to society. After sipping on a few coffees and discussing the potential for her brand, Wolfe C

One of the most popular questions I get asked is what is the difference between a brand, a visual identity and a logo.

When I first met Dr. Shar Rai and Andrea Bosco I was blown away by their vision for The Empowerment Project. The Empowerment Project is a collaborative project designed to teach balance in all aspects of life: cognitive, social, physical, and emotional. The mission is simple: to provide students, teachers and parents with the tools they need to empower and support the goal of mindful happiness. Beautiful isn't it? Recently they had gone through some changes in their vision an

I met Gita Banks a year back when she was working with Epicure. After creating a strategy that worked magically for her Instagram, Gita instantly returned back to me when it came time to design a brand for her new initiative. After years or working for the man, then to running her own empire, Gita was ready to build something new, something that would be her true legacy. That's when The Mariam Society was born. The Mariam Society is a group of like-minded women who come toget

Tajrean Kashem is a woman I'm truly inspired by and so happy to say she's part of my personal tribe. After being a successful wedding planner with her first company Taj and Raj events, she is now ready to swim into international markets of Dubai and Dhaka with a new brand. Allow me to introduce L'amour International. L'amour is a platform for all things wedding. Whether you're thinking about joining the industry and want to learn more, or love looking at real-life weddings, o