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The difference between a brand, visual identity and logo

One of the most popular questions I get asked is what is the difference between a brand, a visual identity and a logo. Many people tend to think this is the same thing, but simply put - it's not. Although all three elements work together to create the foundation for your marketing they vary in how they help build it.

Let's define the terms...

Your brand is your businesses' personality. This is the feeling you want to evoke when your client's touch base with your website, social media and even you (for service-based industries).

Your visual identity is the presentation of your business in a cohesive and sustainable manner. So basically, how you look. This can be the way you present your brand on social media, your website, business cards even your invoice!

Your logo is a mark that is the simplest way to deliver your company name. This can be a mix of an icon and type, just type or just an icon.

All three play a significant role in your business together. Your brand is the biggest circle as your personality, your visual id comes next and your logo is last.

Many times I have people as if they can just get a logo, and to be honest, I have to say no, as these other two elements help develop who and what the logo will be but that said, the logo also helps define these two as well.

You can see in this diagram how each element works together to make the circle (your business) whole. You really can't have one without the other.

So that you know these branding terms, it's time to see how they play a role in your business. If they don't then give me a call and let's find your brand, visual identity and logo together.


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