Instagram, Facebook, Pinterest, and LinkedIn are just a few of the social platforms where your bio is a MUST. This piece of your profile shouldn't be ignored or an afterthought. It's where your audience can connect with you and learn more. Kind of like your online business card! Regardless of what platform you're using your bio needs to do the following 5 things: Explain who you are and what you do. Use language that speaks to your niche and dream clients. Have a call to acti

I am beyond excited to reveal the new Gujarati Foods website! Back in June, I shared our journey of rebranding (click here to read more). The overall brand hadn't been touched since the 70s and similarly, the website was stuck in the 90s. With a lot of information and no function, it was time to update the site. The old design had little to no call to action, the photos were dated and you really couldn't do much with the information. When laying out the plan for this website

I love working on a re-brand. The transformation is so exciting to watch; right before your eyes, you see a brand unfold and bloom! When creating your branding you must keep two things in mind. You have to love it! It has to stand the test of time, so it should last you at least 7-10 years if not more. However, sometimes things don't work out that way. That's when you need to start rethinking your brand and building something with longevity in mind. 5 signs you’re ready for a

This past Sunday we celebrated 4 years of Roop Creative Agency! It's been a heck of a ride with highs, lows and a whole lot of fun. Every day brings new challenges and the hustle never stops, but to me, that's the best part. Over the last 4 years, I've learned a lot as a Solopreneur (including the word Solopreneur). Some of these lessons came from books, while others came from experience and friends on a similar journey. Today I want to share with you the 4 business lessons t

Imposter Syndrome is real, and something I talk to every one of my clients about at some point, regardless of where they are in their journey. It's funny because recently one of them asked me when this feeling will go away - and to be honest, it's a bit more complicated than that. Personally, when I chat with my entrepreneur friends I find that as you scale your business, your imposter syndrome scales with it. No, I don't mean it grows but it changes and evolves into somethin

Seva Food Bank is an initiative of Sikhs Serving Canada that addresses the challenges of food security and underlying poverty in Peel Region. Feeding those who live within or close to our communities is so important. Since we started, we've aligned ourselves with a few charities, Seva Food Bank being one of them. For the last 4 years, we have sponsored the Seva Spark annual Gala with design materials. From there forged long-term relationships with team and board members. As t

I love reading... from getting lost in an adventure to learning how to be the best version of me, but that wasn't always the case. Representation not only matters in what we see but also what we read. I didn't know I was a book worm until I came across Born Confused in High School. It was the first time I enjoyed a book - because I could relate to it. So today I'm sharing my favourite books featuring Indian, Canadian/American/British-Indian stories. Born Confused, Tanuja Desa

I come from a corporate background. I spent 8 years working in a variety of industries. From insurance to education and even a bit of PR, so I know how it feels to stay up at night contemplating how you're going to leave, when you're going to leave or why you can't just make this work. Before I dive in let me give you some background. Most brown Indian parents will tell you to be doctors, lawyers or engineers, mine are different. They told me to chase my dreams, to study what

A large problem when companies try to implement diversity is tokenism. This doesn't stop at just businesses but can go as deep as the arts, movies, tv and even books. Tokenism feels like you're just checking something off your list and not truly embedding diversity into your brand. To avoid cringe-worthy branding with tokenism, I've created a shortlist of ways you can avoid it. This is only the beginning. If you feel like you have unknowingly implemented tokenism into your bu

The simple answer - you should only update your brand colours when you're developing your brand or rebranding. I get it, there are so many stunning colour palettes out there. You may come across another business or perhaps an Instagram profile and think - oh my those colours are beautiful. Let me stop you there, just because they are stunning doesn't mean you must copy them for your branding. Did you know that every time you adjust your brand colour palette you're working aga