#brandingboutique

How To Write A Bio on Social Media

Instagram, Facebook, Pinterest, and LinkedIn are just a few of the social platforms where your bio is a MUST. This piece of your profile...

Gujarati Foods Website

I am beyond excited to reveal the new Gujarati Foods website! Back in June, I shared our journey of rebranding (click here to read more)....

5 Signs It's Time To Re-Brand

I love working on a re-brand. The transformation is so exciting to watch; right before your eyes, you see a brand unfold and bloom! When...

The Best Business Advice from Year 4

This past Sunday we celebrated 4 years of Roop Creative Agency! It's been a heck of a ride with highs, lows and a whole lot of fun. Every...

Scaling up with Imposter Syndrome

Imposter Syndrome is real, and something I talk to every one of my clients about at some point, regardless of where they are in their...

Seva Food Bank

Seva Food Bank is an initiative of Sikhs Serving Canada that addresses the challenges of food security and underlying poverty in Peel...

Puja's Book Club: Representation Matters

I love reading... from getting lost in an adventure to learning how to be the best version of me, but that wasn't always the case....

Making the Move from Corporate to Working for Yourself

I come from a corporate background. I spent 8 years working in a variety of industries. From insurance to education and even a bit of PR,...

How To Avoid Tokenism

A large problem when companies try to implement diversity is tokenism. This doesn't stop at just businesses but can go as deep as the...

How Often Can You Update Your Brand Colours?

The simple answer - you should only update your brand colours when you're developing your brand or rebranding. I get it, there are so...