Just when I think I've heard it all someone surprises me with a new myth, so today I'm taking some time to debunk some famous branding myths I've been seeing online. 1. You don't have to love your branding or logo immediately just launch and can continue to update/change it as you feel fit. I was actually attending a virtual entrepreneurship class when I heard one of the attendees mention this. As much as I'm all for being a doer vs. a dreamer, I'm also about taking the right

So you're ready to move your side-hustle full-time but don't know where to start. Don't stress, you're not the only one. Having a side-hustle is amazing, however, it can be overwhelming when you're working full time only to come home and work on what you're truly passionate about. I get it, I was there at one point. Now for me, the side-hustle that I created alongside my eight-year corporate career, ended up evolving into a passive income prior to going full-time. The reason

A world turned virtual allowed me to attend a business networking event early this year. One of my favourite skincare brands held an intimate conversation about entrepreneurship - so I thought I'd join. Little did I know I'd be meeting my amazing client Kalpana here! Kalpana is a Chicago-based Lifestyle & Travel Influencer, Activist, Coach, Entrepreneur, Beauty & Fashion Enthusiast, and Professional Makeup Artist. Her mission to make women feel empowered, push them outside of

Ok I know what you're thinking, isn't quitting wrong? Quitters never win, etc. But let's be real, sometimes quitting can lead to a new chapter in your life is that is positive and allows your personal brand or business to bloom. Many of us start our entrepreneurial journey by quitting corporate life and somehow as a society, we've made that the fantasy but quitting what we may have thought was our "dream job" is negative and wrong. I say it's time to debunk this myth. The Tim

A vivid memory I have from grade one is me sitting at the dinner table drawing circles for a school project. My mom turned to me and said, make sure you draw those properly, otherwise how will you become an artist? I remember thinking to myself, how does my mom know I'll be an artist. Low and behold she must have been on to something at that moment - moms always just know, right? Through my entrepreneurial journey, my mom has dropped life lessons like this that have influence

Thinking about creating a media kit? Media kits, also known as press kits, are a wonderful way to share a set of promotional materials and provide information about your brand to various outlets you wish to work with. Many people tend to associate media kits with something only influencers or personalities need, but that's not true. If you're a restaurant building your catering offer and want to work with local hotels, or a specialty service provider who wants some press time

The Olive Box was a business that kept popping up everywhere from my Instagram feed to conversations with some of my entrepreneur friends. As a wine and cheese lover, curiosity struck and I placed an order for my husband's birthday. I fell in love with the quality of the board, the artistic touch and the overall service. Instantly something also clicked between the owner Sunny Rai and myself. For the longest time, Sunny had been taking orders by Instagram DM. Although this wo

In my last newsletter, I spoke about how I'm giving up on the idea of multitasking. I wanted to expand on this thought and share with you more information on why I'm moving to a single-tasking mindset. First things first, our brains aren't designed to multitask. In fact, this just exhausts us, creates stress, leads to mental decline and pushes us towards shutting down. We have grown up in a society that encourages productivity vs progress and this gives birth to ideologies li

Do you ever second guess your pricing? This is one of the most common dilemmas I see in new entrepreneurs and small business owners. So how do you figure out what you charge? There are a couple of things you want to keep in mind. 1. Figure out your hourly rate How much are you making per hour? You can find this out by dividing your price by the number of hours it takes you to complete the project. Based on this, ask yourself, am I being paid fairly? 2. Do some market researc

The feature of Instagram Live skyrocketed in popularity during the early stages of the pandemic in 2020. However, this trend is here to stay for a while. It's a wonderful platform to set interview-style conversations and engage in realtime with your audience. So what do you need to keep in mind prior to getting started? 1. Find a topic If you're hosting an IG Live with someone and it's going to be more of an interview style, be sure to share the questions in advance. Although