If you're having a hard time deciding whether or not to redesign your website, then you're in the right place. It's not an easy decision but can be one that elevates your brand experience. Prior to deciding if it's time for a revamp ask yourself the following. Does this website represent my brand? Often I'll have clients come to me who are more proud of their Instagram feed than their website. This is very concerning as your website is one of your most important sales tools.

Upcoming vacation? Planning a short maternity leave? Or just need some time off to recalibrate? As a soloprenur, this can be a difficult task. No one cares about your business as much as you do and even though life can be made easier with VA, it's sometimes hard to let go and just relax. As a soloprenur, I've taken time off for mini staycations, week-long Caribbean getaways and a 15 day escape to Portgual - all while managing my business successfully. I'm currently in the pro

When I first met Darlene Janeiro I was impressed by her entire brand - but her website didn't showcase who her business truly is and what they are capable of. She initially DIYed her site with her team but it wasn't something she was proud of anymore. That's where we came in! As Darlene's business is growing, beauty alongside function was truly important. Her must-haves included: An image-based website. Large image websites can truly bring in a crowd this was a look she love

A practically free method to increase your SEO is consistent blogging. The more often you blog the more often Google sees a refresh on your website and is willing to push up new content. I always try to recommend blogging at least once or twice a month if you can, and if you have more time then blogging weekly can truly be a gamechanger. That said, the way you write your blog does factor into building your SEO, so let's dive into ways you can improve your ranking. Create a Go

When I first met Kalpana her initial goal was to build a new website that was beautiful and functional. After taking a look at her old website I realized one of the main problems was that she lacked a clear vision of who she is. After our initial consultation, we decided to start our adventure with her brand development. Once this was complete it was time to build the website of her dreams. Kalpana's old website was a simple WordPress blog, that was dated and lacked functiona

Just when I think I've heard it all someone surprises me with a new myth, so today I'm taking some time to debunk some famous branding myths I've been seeing online. 1. You don't have to love your branding or logo immediately just launch and can continue to update/change it as you feel fit. I was actually attending a virtual entrepreneurship class when I heard one of the attendees mention this. As much as I'm all for being a doer vs. a dreamer, I'm also about taking the right

You're finally taking the steps to build a newsletter. Plus you have a mailing list that is growing, but now what? Today I'm sharing ways in which you can continue to intrigue your mailing list and grow that open/click rate. A Catchy Subject Line First things first - you want to ensure you have a subject line that is catchy and clickable. Although this may seem like a small piece of your newsletter - it's definitely not insignificant. Personalizing and adjusting the subject l

So you're ready to move your side-hustle full-time but don't know where to start. Don't stress, you're not the only one. Having a side-hustle is amazing, however, it can be overwhelming when you're working full time only to come home and work on what you're truly passionate about. I get it, I was there at one point. Now for me, the side-hustle that I created alongside my eight-year corporate career, ended up evolving into a passive income prior to going full-time. The reason

A world turned virtual allowed me to attend a business networking event early this year. One of my favourite skincare brands held an intimate conversation about entrepreneurship - so I thought I'd join. Little did I know I'd be meeting my amazing client Kalpana here! Kalpana is a Chicago-based Lifestyle & Travel Influencer, Activist, Coach, Entrepreneur, Beauty & Fashion Enthusiast, and Professional Makeup Artist. Her mission to make women feel empowered, push them outside of

Mental health is key for all entrepreneurs. It doesn't matter where you're at in your journey or how many challenges you have faced. Creating strong mental health practices allows us to grow our businesses and continue to understand our "why," which is key when creating a brand experience for others. I've always shared my journey with mental health on my Instagram page and want to be a part of the solution in flipping the script and speaking openly about the challenges entrep