About
ROOP CREATIVE AGENCY
At Roop Creative Agency, our goal is to empower you with the branding tools and strategies you need to reach your dream clients. Whether you're rebranding or building from the ground up, we immerse our resources into understanding, researching, and evaluating your product and service. From there we create the foundation of your business - your brand.
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Creating a brand isn't about designing a pretty logo and website but rather an experience that is unforgettable. We plan a vision for your future by building a memorable brand experience that is cohesive across platforms, assists in growing engagement and will stand the test of time.
Our approach is hands-on and collaborative, ensuring clients have a positive experience. Understanding the person behind the business and incorporating a human touch into our process is essential. We take pride in our ability to align with the client's perspective, welcome feedback, and problem-solve to achieve complex goals.
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With over 12 years of collective experience within our team and a track record of over 75 successful brand launches, we are confident in our ability to deliver a strong, sustainable, and authentic brand for your business.
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My design philosophy—it's all about you.
A meaningful brand, in my eyes, goes beyond creating something beautiful; it's about making an impact through cohesive branding that consistently reflects who you are and attracts your dream clients, all while looking exceptionally good!
This marks a new phase for you, regardless of where you are in your business journey, and it's my mission to ensure you not only stand out from your competition but also showcase your expertise through authentic branding. With my support and collaboration, branding becomes a powerful tool for business owners to increase their value and truly emerge as industry leaders.
This is where my passion thrives, and it's when I'm at my happiest.
So, how did I get here? When I was just six years old, our teacher tasked the class with depicting ourselves in our dream job. I naturally portrayed myself carrying a briefcase with a power suit and a name tag that read "the boss." By the age of eight, I found myself expressing opinions on the design of my childhood home, my preferred clothing choices, and my perspectives on art (thankfully, my parents supported and acknowledged my voice, even if they didn't always follow my path). It's safe to say that my passion for entrepreneurship and design has been deeply rooted in me since childhood.
As I established my career, I realized I could turn these two passions into my reality. I decided to launch my side-hustle in wedding invitations and stationery with Vibrance Designs, all while climbing the corporate ladder as a graphic designer. After a decade of this, I yearned for more.
Exploring branding with friends and family on their entrepreneurial journeys ignited a newfound passion within me. At that moment, I knew I had to create a platform where I could collaborate with entrepreneurs and small business owners, empowering them through branding. I took the leap, bid farewell to my 9-5 job, transitioned my side hustle to an online business model (hello, passive income), and unveiled my branding boutique—Roop Creative Agency, on October 4, 2016.
And friends, this is only the beginning for me...
CEO & BRAND STRATEGIST
Meet
PUJA MALHOTRA
FUN factsABOUT ME
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I have two younger sisters who are both engineers. My dad is also an engineer but my mom is an artist!
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My ideal morning routine consists of a slow-rise
yoga, meditation and some reflective reading.
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I'm a crazy plant lady! I have about 20 scattered around my home. It may seem like a lot but it doesn't look like I live in a jungle I swear!
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I graduated from the Toronto Metropolitan University with a Bachelor of Design in Fashion Communications and a minor in Business.
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I met Queen Bey in person and held her hand. Long story - but I love chatting about it, so feel free to ask!
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I'm an introvert, which surprises many people but I love staying in, reading and just being by myself. It's what I like to call my "recharge time."
givingBACK
My dream is to leave this planet a more beautiful place. That's why giving back is a significant part of my mission.
Every year, a portion of our sales is dedicated to supporting some of our favourite charities. Follow the links below to discover more about the amazing organizations we are proud to contribute to:
mentorship
Growing up, I didn't often see women who looked like me in the spaces I aspired to be in. This is why I believe in the significance of providing mentorship to young individuals, guiding them to develop the skills necessary to pursue their dreams.
Currently, I am actively involved with the following mentorship programs. For more information, please visit their websites:
