aboutROOP CREATIVE AGENCY
At Roop Creative Agency, our goal is to empower you with the branding tools and strategies you need to reach your dream clients. Whether you're rebranding or building from the ground up, we immerse our resources into understanding, researching, and evaluating your product and service. From there we create the foundation of your business - your brand.
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Creating a brand isn't about designing a pretty logo and website but rather an experience that is unforgettable. We plan a vision for your future by building a memorable brand experience that is cohesive across platforms, assists in growing engagement and will stand the test of time.
Getting to know and understand the person behind the business and providing a human-touch is vital, that's why our process is hands-on and collaborative. It's essential that clients feel positive about their experience. We pride ourselves in understanding the need to adapt to the client’s perspective, be open to feedback and problem-solve ways to better achieve complex goals.
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With over 12 years of experience across our team and upwards of 75 successful brand launches, we are confident that we can deliver a strong, sustainable and authentic brand for your business.
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My approach to design is simple. It's about you.
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A meaningful brand creates impact, reflects who you are, and attracts your dream clients. To me, it's not just about creating something beautiful but rather creating cohesive branding that is consistent and connects you to your target audience all while looking really, really good!
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This is a new phase for you, regardless of where you are in your business journey, and it's my job to ensure you stand out from your competition and are able to showcase your expertise through authentic branding. With my support and collaboration, branding allows business owners to increase their value and truly become an industry leader.
This is where my passion lives and when I'm the happiest.
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So how did I get here? When I was 6 years old, my teacher asked us all to draw a picture of ourselves in our dream job. Naturally, I drew myself carrying a briefcase with a power suit and a name tag that read "the boss." When I was 8, I would speak up regarding the design of my childhood home, the clothing I wanted to wear and how art "should" look. It's safe to say my love for entrepreneurship and design has been with me since I was young.
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As I grew older and started to establish my career, I began to realize that I could turn these two passions into my reality. I decided to launch my side-hustle, in wedding invitation and stationery with a little company called Vibrance Designs, all while I climbed the corporate ladder as a graphic designer. After 10 years of this, I knew I wanted more.
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Exploring branding with friends and family who were building their empires sparked something in me that I had never felt before. It was at this moment, that I decided - I needed to build a platform where I could work with entrepreneurs and small business owners to empower them with branding. I took the plunge, quit my 9-5, moved my side hustle to an online business model only (hello passive income), and launched my branding boutique - Roop Creative Agency, on October 4, 2016.
And friends, this is only the beginning for me...
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meetPUJA MALHOTRA,
CREATIVE DIRECTOR & BRAND STRATEGIST
FUN factsABOUT ME
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I have two younger sisters who are both engineers. My dad is also an engineer but my mom is an artist!
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02
My morning routine consists of a slow-rise
yoga, mediation and some reflective reading.
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03
I'm a crazy plant lady! I have about 20 scattered around my home. It may seem like a lot but it doesn't look like I live in a jungle I swear!
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I went to Ryerson University to study Fashion Communications with a minor in Business.
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I met Queen Bey in person and held her hand. Long story - but I love chatting about it!
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I'm an introvert, which surprises many people but I love staying in, reading and just being by myself. It's what I like to call my "recharge time."
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givingBACK
My dream is to leave this planet a more beautiful place. That's why it is important for me to give back.
This could mean donating time and skills or in some cases a portion of our sales.
Follow the links below to learn about the amazing charities we support:
mentorship
Growing up I didn't see a lot of women who looked like me in the space I wanted to be in. That's why I think it's important to provide mentorship to young people so that they can understand and build the skills they need to chase their dreams.
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Currently, I work with the following mentorship programs.
For more information please check out their website:
