Business Insight from Attending a Wedding`
The past couple of months have been a whirlwind of fun – between balancing my business, raising a tiny human, and assisting my sister in...
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My 3 Rules for Using Styled Stock
Unpopular opinion - I love stock images. Styled stock that is. It's like adding a sprinkle of magic to your visual content. It opens up...
The Strategy Behind Creating a Brand Colour Palette
A large part of our Brand Development and Visual identity package is creating a custom colour palette that represents who your business...
Why I Invested in the Blue Checkmark on Instagram
Purchasing the blue checkmark for my account was a decision I made without hesitation. I'm all about organic growth (that's how I built...
What are the benefits of branding?
I often get asked what benefits branding can bring. Simply put, it attracts your dream clients, outside of word-of-mouth. One of the...
How To Increase Your Pricing & Value
Invest in branding. You already provide value to your clients. You know your worth. So why aren't you charging it? Branding gives you the...
Why I Never Let Go Of My Design Process
Whether it's brand development or website design or brand strategy, I never change my process for anyone. Let's start with a story......
How To Find Your Ideal Client
When trying to determine your ideal client, know that not everyone has to exactly the same. You don't need to be limited to a specific...
The Night Before My Brand Photoshoot
Ah, the night before a brand photoshoot. I remember being nervous about photoshoots in the past, but this time felt different. It had...
2022 Year In Review
As 2022 wraps up I can't help but reflect on my business, personal life and everything we have yet to celebrate. This year has taught me...
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