I am beyond excited to reveal the new Gujarati Foods website! Back in June, I shared our journey of rebranding (click here to read more). The overall brand hadn't been touched since the 70s and similarly, the website was stuck in the 90s. With a lot of information and no function, it was time to update the site. The old design had little to no call to action, the photos were dated and you really couldn't do much with the information. When laying out the plan for this website

Instagram is an incredible tool to build your business. It's the first interaction in many ways (especially now) with your dream clients. We all know the importance of a first impression, so how do we leave a memorable one? Keep these three winning concepts in mind! 1. Colours + Font Palettes Having a set colour and font palette is so important when it comes to branding both on and offline. That's why when you work with us there is no singular logo design service; it's brand

I love working on a re-brand. The transformation is so exciting to watch; right before your eyes, you see a brand unfold and bloom! When creating your branding you must keep two things in mind. You have to love it! It has to stand the test of time, so it should last you at least 7-10 years if not more. However, sometimes things don't work out that way. That's when you need to start rethinking your brand and building something with longevity in mind. 5 signs you’re ready for a

Seva Food Bank is an initiative of Sikhs Serving Canada that addresses the challenges of food security and underlying poverty in Peel Region. Feeding those who live within or close to our communities is so important. Since we started, we've aligned ourselves with a few charities, Seva Food Bank being one of them. For the last 4 years, we have sponsored the Seva Spark annual Gala with design materials. From there forged long-term relationships with team and board members. As t

After a week of listening and reflecting I’ve thought long and hard about what I can share with my audience to keep the message of equality among race and gender alive. I think as business owners and entrepreneurs, we have the ability to empower everyone around us. My husband always jokes and says I should go into politics and my response is always the same. I can do more for equality by being a business that empowers people - because there are so few that do. I cannot speak

After a week of listening and reflecting I’ve thought long and hard about what I can share with my audience to keep the message of equality among race and gender alive. I think as business owners and entrepreneurs, we have the ability to empower everyone around us. My husband always jokes and says I should go into politics and my response is always the same. I can do more for equality by being a business that empowers people - because there are so few that do. I cannot speak

Are you ready to grow your mailing list? Then you've come to the right spot. Having a mailing list is such an important part of our digital marketing strategy. This is where you can connect one-on-one with people who are invested in your product or service. Today I'm sharing 5 simple ways to grow your mailing list and build your subscriber base. These tactics have worked not only for me but for my clients too. So let's dive in and help you build your subscribers. Pop-up! The

Are you ready to take your business to the next level? Then it's time to build an incredible newsletter! Newsletters are nonnegotiable - you HAVE to have them if you want to build an incredible brand experience. Why? Well, first things first, you DO NOT own your followers. I don't care if it's Pinterest, Instagram, Facebook or even TikTok, you don't own that list of followers. Don't get me wrong, these apps have helped me build my business, but they are just the introduction.

Branding is so important to your business. In fact, I think it's one of the most important aspects of your business as it can truly make or break a deal! You only get one shot to make a great first impression and leave a memorable experience. This goes for anything from your logo, your post or even your website. ALL of this is branding. So here is a list of mistakes you MUST avoid... Not hiring a professional. OK, you can do your taxes on your own and even fight a lawsuit but

Finding stillness in today's world is hard. Technology literally follows us everywhere. Computers, phones, tablets the list goes on and on. It's safe to say it's easy to get lost in the digital world. A large chunk of my day is spent online especially given my business. From designing websites to managing social media accounts, to creating digital strategies - yes we are a branding boutique but so much of branding is happening online now! So how do I manage to find stillness