Thinking about creating a media kit? Media kits, also known as press kits, are a wonderful way to share a set of promotional materials and provide information about your brand to various outlets you wish to work with. Many people tend to associate media kits with something only influencers or personalities need, but that's not true. If you're a restaurant building your catering offer and want to work with local hotels, or a specialty service provider who wants some press time

Up until a few months ago, I loved using the term GirlBoss or better yet, BossBabe. I felt empowered and thought I was empowering others. I never understood why someone would think otherwise... until I dwelled on it. You don't really see men calling each other "DudeBoss" or "BoyBoss" do you? It sounds a little ridiculous, doesn't it? Maybe even immature? For men, it's just Boss, CEO, Visionary. They use the terms they feel they are entitled to. I started to realize that the l

Introducing a morning routine has been such a game-changer in my life. It may surprise you when I tell you I'm not a morning person. I don't like talking and generally want to just go back to bed, but having a morning routine isn't about making you a morning person, rather setting you up for a beautiful day. With a morning routine, I'm more productive, focused and in a better mood - all day. I'm not just speaking from experience, but research. From books like Robin Sharma's 5

Virtual meetings are all the rage these days. I, myself have been hosting virtual meetings long before 2020. They have helped me connect with clients from New York, the Bahamas and more recently Italy! That said, most of what I know about virtual meetings I've learned from trial and error. This is why I decided to create a guide to help you host successful virtual meetings. Find Your Technology Zoom and GoogleMeet are my personal favourites! It's all about function at the end

Instagram, Facebook, Pinterest, and LinkedIn are just a few of the social platforms where your bio is a MUST. This piece of your profile shouldn't be ignored or an afterthought. It's where your audience can connect with you and learn more. Kind of like your online business card! Regardless of what platform you're using your bio needs to do the following 5 things: Explain who you are and what you do. Use language that speaks to your niche and dream clients. Have a call to acti

Recently I was asked whether or not blogs are still relevant. My simple answer is yes. I understand that there is a lot you can do with social platforms but don't think for one second they can replace your blog! Your blog is the ultimate platform for many reasons and as small business owners (especially for those of you selling services), it's so important to regularly blog. Why? Well, let me explain... 1. Budget-Friendly SEO Do you want to increase your SEO? Well, the most b

I love working on a re-brand. The transformation is so exciting to watch; right before your eyes, you see a brand unfold and bloom! When creating your branding you must keep two things in mind. You have to love it! It has to stand the test of time, so it should last you at least 7-10 years if not more. However, sometimes things don't work out that way. That's when you need to start rethinking your brand and building something with longevity in mind. 5 signs you’re ready for a

For over 30 years Tiltco Architectural has been working alongside architects, builders, designers and homeowners, to manufacture and install prestigious fenestration products globally. They also happen to be one of my first few clients and since we are celebrating 4 years of Roop - it only made sense to share the 4 years we've been working with Tiltco. When we first met with Sanjay Madha and his team their social media was in need of a facelift. The company was growing and th

Imposter Syndrome is real, and something I talk to every one of my clients about at some point, regardless of where they are in their journey. It's funny because recently one of them asked me when this feeling will go away - and to be honest, it's a bit more complicated than that. Personally, when I chat with my entrepreneur friends I find that as you scale your business, your imposter syndrome scales with it. No, I don't mean it grows but it changes and evolves into somethin

It's so important to have a clear niche, but before we get started let's get one thing out of the way... What is a Niche? Google's definition is "denoting or relating to products, services, or interests that appeal to a small, specialized section of the population." Your niche is part of your target audience. It's the similarities between a group of people that allows them to be your dream clients. Many people focus on those in the same industry, which isn't wrong because the