Seva Food Bank is an initiative of Sikhs Serving Canada that addresses the challenges of food security and underlying poverty in Peel Region. Feeding those who live within or close to our communities is so important. Since we started, we've aligned ourselves with a few charities, Seva Food Bank being one of them. For the last 4 years, we have sponsored the Seva Spark annual Gala with design materials. From there forged long-term relationships with team and board members. As t

I love reading... from getting lost in an adventure to learning how to be the best version of me, but that wasn't always the case. Representation not only matters in what we see but also what we read. I didn't know I was a book worm until I came across Born Confused in High School. It was the first time I enjoyed a book - because I could relate to it. So today I'm sharing my favourite books featuring Indian, Canadian/American/British-Indian stories. Born Confused, Tanuja Desa

Slowing living and staying in has increased my summertime reads for sure. Which I'm not complaining about. One of my favourite ways to spend evenings is on my porch with a chilled glass and a good book. The summer's time for a little adventure and fun. I tend to dive into fiction or very light non-fiction. So it only seemed fair that since my first book club post is in the middle of summer that I share my top 3 all-time favourite summertime reads. 1. Eat, Pray, Love, Elizabet

A key aspect of building a successful digital marketing strategy is a method I like to call The Roop Strategy Circle. What is a Roop Strategy Circle? This is a method I have been using with my clients for years. Simply put it's all about recycling material within your strategy to fit a certain platform. That means the same content you post on let's say Instagram, can be re-worked for your blog, newsletter and more. For example, maybe you came to this blog post through my news

NFG Designs is an Interior Design Studio catering to Southern Ontario founded by Nikki Fisher-Gigault. I had the pleasure of working on her rebrand which I'm so excited to share with you all today. When Nikki and I first met I could tell that she was outgrowing her initial brand. With a business on the rise - the old branding seemed outdated and unable to keep up with her. I started with the visual identity, zoning in on key aspects we picked up in our initial consultation an

I met Natalie Sommer in 2018. Back then she a passion for wellness and a wealth of knowledge that she wanted to share with the world - but no clear vision on how or what it looked like. She is a giver on so many levels, and truly one of the kindest souls you'll meet - plus she makes an incredible Qunio Flourless Chocolate Cake - that I swear can't be healthy but the ingredient list says otherwise. I knew in our first meeting that Natalie had the persona to build an incredible

The Femme By Fareen brand embodies being bold, fierce and powerful with a feminine touch. So it only made sense that their logo, visual identity, website and digital marketing/ brand experience be the same. I worked with founder Fareen, to understand her as a dating and empowerment coach. From there we completed a brand interview with a few business idols in mind. Having a comprehensive consultation as such allows us to understand the client's vision not only for today but fo

I never liked the quote... "If you do something you love you'll never work a day in your life"... mainly because I never thought it was true. Many times people have this concept that working for yourself or doing what you love feels like a vacation. BUT quite frankly, if you're not working hard, you're not getting paid - that's a simple formula for running your own business. Yes, it takes passion and love for this form of art, because it's not a breeze, it's not luck, it's ha

Over the last few years, I’ve learned a lot from the highs and the lows! Each time making adjustments, to better my brand and business, which allowed me to be successful in what I do. So let’s dive in... 1. Don’t Compare Accomplishments. It’s so easy for us to compare our journey to someone else’s. Hey, I could sit up here and tell you, that there are people who I feel have achieved more success than me in 3 years, but this is my journey and I’m choosing to embrace it. By doi

I met Gita Banks a year back when she was working with Epicure. After creating a strategy that worked magically for her Instagram, Gita instantly returned back to me when it came time to design a brand for her new initiative. After years or working for the man, then to running her own empire, Gita was ready to build something new, something that would be her true legacy. That's when The Mariam Society was born. The Mariam Society is a group of like-minded women who come toget