Vibrance Designs caters and creates templated event stationery (mostly invitations) for weddings and other milestones.
With a shift in services, it was time to turn Vibrance Designs to the brand that it was becoming. The old website was created years ago and to be honest, felt like information overload. There were too many pages, and it wasn't styled to fit the aesthetic needs of the clients walking through those online doors. The design felt confined.
The first thing was to add an intro page, this elevates the experience already and showcases how important these stationery pieces are to the brand. Once the client enters it's mostly a scrolling site, leaving them to click nowhere. With the rise of social media having a scroll, the site is key, no one wants to click too much. Next was to re-introduce the blog but with the work. I felt this helped show the story behind each piece we create, which again shares the brand experience without the client even signing you!
All in all, I'm super excited to share this site and truly feel it speak to the brand.
To view the site click here.