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Why Single-tasking is Effective

Why Single-tasking is Effective

In my last newsletter, I spoke about how I'm giving up on the idea of multitasking. I wanted to expand on this thought and share with you more information on why I'm moving to a single-tasking mindset. First things first, our brains aren't designed to multitask. In fact, this just exhausts us, creates stress, leads to mental decline and pushes us towards shutting down. We have grown up in a society that encourages productivity vs progress and this gives birth to ideologies li

How to Attract Your Dream Clients

How to Attract Your Dream Clients

With a new year and fresh start, it's time to refocus your business so that you continue to (or start) attracting your dream clients. Regardless of industry, there are 3 simple things to keep in mind when trying to attract your dream clients. Create a Memorable Brand Experience First things first, you must look the part. This means your social media posts, brand photography, website, emails and the list goes on should all have a cohesive look and feel. This allows you to buil

Sarah St. Amand Interior Design

Sarah St. Amand Interior Design

Sarah St. Amand has been in the interior design business for over 20 years. She is a passionate entrepreneur and an expert in livable luxury. Her award-winning design style has been featured globally, including the Wall Street Journal, HGTV, Living Luxe Magazine, Beautiful Home and Life Magazine and Cityline. When we first met Sarah, her brand identity and website didn't reflect this. As her business continues to flourish, Sarah was searching for an elevated brand experience

Why Your Business Needs A Blog

Why Your Business Needs A Blog

Recently I was asked whether or not blogs are still relevant. My simple answer is yes. I understand that there is a lot you can do with social platforms but don't think for one second they can replace your blog! Your blog is the ultimate platform for many reasons and as small business owners (especially for those of you selling services), it's so important to regularly blog. Why? Well, let me explain... 1. Budget-Friendly SEO Do you want to increase your SEO? Well, the most b

Gujarati Foods Website

Gujarati Foods Website

I am beyond excited to reveal the new Gujarati Foods website! Back in June, I shared our journey of rebranding (click here to read more). The overall brand hadn't been touched since the 70s and similarly, the website was stuck in the 90s. With a lot of information and no function, it was time to update the site. The old design had little to no call to action, the photos were dated and you really couldn't do much with the information. When laying out the plan for this website

Seva Food Bank

Seva Food Bank

Seva Food Bank is an initiative of Sikhs Serving Canada that addresses the challenges of food security and underlying poverty in Peel Region. Feeding those who live within or close to our communities is so important. Since we started, we've aligned ourselves with a few charities, Seva Food Bank being one of them. For the last 4 years, we have sponsored the Seva Spark annual Gala with design materials. From there forged long-term relationships with team and board members. As t

Branding Mistakes You Must Avoid

Branding Mistakes You Must Avoid

Branding is so important to your business. In fact, I think it's one of the most important aspects of your business as it can truly make or break a deal! You only get one shot to make a great first impression and leave a memorable experience. This goes for anything from your logo, your post or even your website. ALL of this is branding. So here is a list of mistakes you MUST avoid... Not hiring a professional. OK, you can do your taxes on your own and even fight a lawsuit but

Wolfe Collective Wealth

Wolfe Collective Wealth

I am so excited to finally share the branding work we did for Stephanie Wolfe, founder of Wolfe Collective Wealth. I first met Stephanie at one of our IG for Business Seminar's and soon after we had another encounter at a networking event - it was as if our meeting was destined to happen. I really felt a deep connection with Stephanie and could sense how empowering her work would be to society. After sipping on a few coffees and discussing the potential for her brand, Wolfe C

The Importance of White Space

The Importance of White Space

White Space aka negative space aka empty space is very important when it comes to your visual identity - which includes both your online and offline presentation of your brand. Whether it's a post on IG or a flyer or even your website, white space can be a game-changer. Now you don't have to love minimalistic styles to use white space to benefit your brand. If your attitude is "more is more" we can still find ways to make white space work for you! So what exactly is white spa

Work For What You Love

Work For What You Love

I never liked the quote... "If you do something you love you'll never work a day in your life"... mainly because I never thought it was true. Many times people have this concept that working for yourself or doing what you love feels like a vacation. BUT quite frankly, if you're not working hard, you're not getting paid - that's a simple formula for running your own business. Yes, it takes passion and love for this form of art, because it's not a breeze, it's not luck, it's ha