With a new year and fresh start, it's time to refocus your business so that you continue to (or start) attracting your dream clients. Regardless of industry, there are 3 simple things to keep in mind when trying to attract your dream clients.
Create a Memorable Brand Experience
First things first, you must look the part. This means your social media posts, brand photography, website, emails and the list goes on should all have a cohesive look and feel.
This allows you to build a memorable brand experience that connects with the viewers, builds trust and creates long-lasting relationships. The way you present yourself really showcases who you and what they can expect from your product or service.
What exactly does this mean? Have a strong brand at all times, with cohesive copy, colours and design across the board.
A wonderful way to build your business while expanding your reach is through tools like your blog, newsletter and social media. In order to attract your dream clients online, it's essential to build your value - and you do this by providing valuable content.
You don't want to take this lightly. Think about what you're posting, does this bring value to your ideal client and does it attract them to the service you provide? Focus on serving your clients vs selling to them and this will push you in the direction of building a community all while attracting your ideal customers.
Build a Personal Brand
Building a personal brand is about being transparent without losing your privacy. A personal brand, especially in service-based industries, expands your brand's personality and creates trust! Many of us are searching for a way to support or work with like-minded people (even when looking for products), so it's important to share your story and your "why".
This doesn't mean sharing every aspect of your life, but it does mean sharing facets of your persona that help showcase who you are, what you're about and later build on how you can help. I understand that this is a very vulnerable process, so start with something simple, like sharing an activity you enjoy, or your favourite food and build from there. Keep in mind it should connect with your brand or offer.
There you have it! 3 simple ways to bring in your dream clients.