TikTok, Snapchat, InstaStories/IGTV/Instagram, Pinterest, Twitter, Facebook - there are SO MANY Social Media platforms out there. How do you choose which one to be on and where do you start? I’ve put together a list of do’s and don’ts on choosing the platform that is best for you! Do - think about your brand experience and visual identity. How do you want to share your brand with the world visually? What is the essence of your service or product and where can you showcase thi
One of the biggest mistakes I see business owners making on Instagram is not being clear about what their offer is. I see this happen often, people start to focus TOO MUCH on the number of followers, creating a beautiful Instagram page, and forget all about their offer. The reason you are spending your time on Instagram is that you want to share your offer outside of your current network. Now you don't want to come across as sales-y, which is why I always say to serve first t
I'm so excited to share episode 18 of Candidly Erin's "Just Say The Word" with myself as the guest speaker. It’s something new entrepreneurs hear all the time: “But what if it doesn’t work out?”
If your friends and family don’t believe in your business, or they think you should just “get a real job,” listen up.
In this episode of Just Say The Word, I share my story of building a successful branding boutique, even while facing the doubts and fears voiced by my loving family.