A world turned virtual allowed me to attend a business networking event early this year. One of my favourite skincare brands held an intimate conversation about entrepreneurship - so I thought I'd join. Little did I know I'd be meeting my amazing client Kalpana here! Kalpana is a Chicago-based Lifestyle & Travel Influencer, Activist, Coach, Entrepreneur, Beauty & Fashion Enthusiast, and Professional Makeup Artist. Her mission to make women feel empowered, push them outside of
Imposter Syndrome is real, and something I talk to every one of my clients about at some point, regardless of where they are in their journey. It's funny because recently one of them asked me when this feeling will go away - and to be honest, it's a bit more complicated than that. Personally, when I chat with my entrepreneur friends I find that as you scale your business, your imposter syndrome scales with it. No, I don't mean it grows but it changes and evolves into somethin
Finding stillness in today's world is hard. Technology literally follows us everywhere. Computers, phones, tablets the list goes on and on. It's safe to say it's easy to get lost in the digital world. A large chunk of my day is spent online especially given my business. From designing websites to managing social media accounts, to creating digital strategies - yes we are a branding boutique but so much of branding is happening online now! So how do I manage to find stillness
With an increase in apps and programs that help you design, I feel like it's time for me to explain why it's important to hire a designer. I have absolutely nothing against these apps, but that said, this is NOT the same thing as hiring an actual designer.
When you hire a designer, you're getting years of experience, history and knowledge. Designs are not just based on what looks pretty but rather, what will draw the eye in, keep the viewer engaged and build trust to conti
When I first met Ken Lee, he had a website, that was overly complicated with way too much information. Ken's services are amazing and he's helped so many entrepreneurs understand and reach their goals. It was about time the website showcased this. The Formula First things first - we cut out all the content that wasn't needed. You want your clients to pick up the phone and call or at least email you so don't give everything away. Next we told Ken to book in a personal branded