Up until a few months ago, I loved using the term GirlBoss or better yet, BossBabe. I felt empowered and thought I was empowering others. I never understood why someone would think otherwise... until I dwelled on it. You don't really see men calling each other "DudeBoss" or "BoyBoss" do you? It sounds a little ridiculous, doesn't it? Maybe even immature? For men, it's just Boss, CEO, Visionary. They use the terms they feel they are entitled to. I started to realize that the l

I met Agnes from Pure Studios back in 2017 a few months after I launched Roop Creative. Although both our businesses are different, they align because our services can easily go hand-in-hand plus we have a similar work ethic and style. When I launched, I didn't know Agnes, and the crazy thing is I met her after noticing she was working with 2 of my existing clients on IG. From there, I checked out her profile and realized I needed to meet this #girlboss in person. So I slide

Tajrean Kashem is a woman I'm truly inspired by and so happy to say she's part of my personal tribe. After being a successful wedding planner with her first company Taj and Raj events, she is now ready to swim into international markets of Dubai and Dhaka with a new brand. Allow me to introduce L'amour International. L'amour is a platform for all things wedding. Whether you're thinking about joining the industry and want to learn more, or love looking at real-life weddings, o

Make being an introvert work for you! A LOT and I mean A LOT of people get shocked when I tell them I'm an introvert. Yes - you read right. I'm the kind of person who loves me some "me time" - and don't mind being alone. In fact, my favourite time in the week is when I'm in the studio designing by myself! That said, no #girlboss could get away with running a successful brand without going to networking events, or public speaking. So I always knew I had to shift gears. This ta

There is something about working with strong, like-minded women that gives me a high. Recently we had the honour to design for a friend and fellow #girlboss Zehra Cheval who plans on taking the real estate world over with kindness, sophistication and her classic style. The Formula: Coffee, chats and a whole lot of brainstorming on how we plan on setting Zehra apart in a market that is so competitive. Streamline her vision and figure out her brand style. Who is she catering to

Abida Rahman is an inspirational woman, we knew this minutes upon meeting her. Her goal is simple - making holistic, organic living easy and accessible for all. Recently she launched a new line of skin and hair care products that we were so excited to be a part. Our team started with her logo and then created the packaging for her women's and men's line of shampoo, conditioner, cleanser and toner! This is just the beginning for RAH and RAHman there is going to be a part 2 to

SheGreen is a up and coming green blog made for the young professional millennials looking to decrease their carbon footprint. The minute we heard this - we feel in love. The founder is Tulsi Malhotra, a 20-something Chemical Engineer who is a treehugger at heart. A bit of an oxymoron? Not in her world. She believes that with her background she has the power to turn things around and that everyone can make a difference. She is an environmentalist, looking to live a clean life

With a new re-brand on the horizon, Red Carpet Affairs was ready to step up their online presence and we were right there for them as their branding boutique. With a fresh new look and a beautiful website that truly represented their brand, these women are ready to take the wedding industry by storm. Go ahead and check out the full site here. What the team had to say about working with us: We absolutely loved working with Puja!! She is professional, she is very detail oriente

Ruby Sohi and I crossed paths (what seems like) ages ago. Since then I've had the honour to work for her on a number of corporate events. Big or small, anything she takes part in is always a success! The most recent event we designed for was The Butterfly Soiree, a valentines day gala put together by the Indo-Canadian Friends of Osler in support of the William Osler Foundation. The event blossomed into a massive success raising $1 million dollars! The Process: Coffee gets us

I had the pleasure of meeting Kavita Dogra while working as a Graphic Designer at TheDominion Insurance. I find it easy to talk to just about anyone - but there was something about Kavita; we instantly clicked! Her perspective on life is different, and may not be for everyone. She says it how it is and in the world we live in we need that. When I met her back in 2012, she was in the process of launching We Talk Women - an organisation based in Toronto that focuses on human ri