Last week I had the opportunity to be a guest co-host on Flow 98.7, Real Talk with Meera E. From the latest headlines to diving deep into my entrepreneurial journey we chatted about everything under the sun. What sparked this conversation? A few months ago we met at a networking event, where we chatted about how the term #girlboss, wasn't empowering. You'll not only hear our thoughts about this, but I also dive deep into how I followed my dreams living in an immigrant househo

This past Sunday I had the honour of joining Angie Seth on CTV News to discuss why terms like 'Girlboss' are not empowering and instead creates a culture of burnout and stress, promotes a lack of diversity and makes us sound like little "girls" in a man's world. Click here to watch the full interview. Entrepreneurs especially those who identify as women have been sold this idea that the 'Girlboss' culture is empowering. However, the deeper we dive the more we realize that thi

This week I had the pleasure of joining Dina & Sid on Breakfast Television where we chatted about how words like #GirlBoss are no longer empowering. Click here to view the full interview. The term #Girlboss was publically coined by Sophia Amoruso, founder of Nasty Gal, in 2014, as the title of her memoir. On June 1, 2022, she herself tweeted asking the world to stop using this term. So what changed? Society is coming to the realization that terms like #Girlboss is creating a

Up until a few months ago, I loved using the term GirlBoss or better yet, BossBabe. I felt empowered and thought I was empowering others. I never understood why someone would think otherwise... until I dwelled on it. You don't really see men calling each other "DudeBoss" or "BoyBoss" do you? It sounds a little ridiculous, doesn't it? Maybe even immature? For men, it's just Boss, CEO, Visionary. They use the terms they feel they are entitled to. I started to realize that the l

I met Agnes from Pure Studios back in 2017 a few months after I launched Roop Creative. Although both our businesses are different, they align because our services can easily go hand-in-hand plus we have a similar work ethic and style. When I launched, I didn't know Agnes, and the crazy thing is I met her after noticing she was working with 2 of my existing clients on IG. From there, I checked out her profile and realized I needed to meet this #girlboss in person. So I slide

Tajrean Kashem is a woman I'm truly inspired by and so happy to say she's part of my personal tribe. After being a successful wedding planner with her first company Taj and Raj events, she is now ready to swim into international markets of Dubai and Dhaka with a new brand. Allow me to introduce L'amour International. L'amour is a platform for all things wedding. Whether you're thinking about joining the industry and want to learn more, or love looking at real-life weddings, o

Make being an introvert work for you! A LOT and I mean A LOT of people get shocked when I tell them I'm an introvert. Yes - you read right. I'm the kind of person who loves me some "me time" - and don't mind being alone. In fact, my favourite time in the week is when I'm in the studio designing by myself! That said, no #girlboss could get away with running a successful brand without going to networking events, or public speaking. So I always knew I had to shift gears. This ta

There is something about working with strong, like-minded women that gives me a high. Recently we had the honour to design for a friend and fellow #girlboss Zehra Cheval who plans on taking the real estate world over with kindness, sophistication and her classic style. The Formula: Coffee, chats and a whole lot of brainstorming on how we plan on setting Zehra apart in a market that is so competitive. Streamline her vision and figure out her brand style. Who is she catering to

Abida Rahman is an inspirational woman, we knew this minutes upon meeting her. Her goal is simple - making holistic, organic living easy and accessible for all. Recently she launched a new line of skin and hair care products that we were so excited to be a part. Our team started with her logo and then created the packaging for her women's and men's line of shampoo, conditioner, cleanser and toner! This is just the beginning for RAH and RAHman there is going to be a part 2 to

SheGreen is a up and coming green blog made for the young professional millennials looking to decrease their carbon footprint. The minute we heard this - we feel in love. The founder is Tulsi Malhotra, a 20-something Chemical Engineer who is a treehugger at heart. A bit of an oxymoron? Not in her world. She believes that with her background she has the power to turn things around and that everyone can make a difference. She is an environmentalist, looking to live a clean life