Real Mom. Real Business. Real Estate. Real Good Website.
- roopcreative
- Jun 24
- 1 min read
When Jessica first reached out, she wasn’t looking for a cookie-cutter real estate website. She wanted something real. Grounded. Reflective of her life as a mom of three, helping other families plant roots in York Region.
Before we even touched the website, we focused on her brand and created something that felt just like her: confident, cozy, and completely custom.
Once her brand was finalized (hello bold fonts, grounded tones, and a logo that felt like her), we mapped out a website plan that aligned with her timeline, budget, and bandwidth.
Jessica didn’t need a massive multi-page build. She needed a scroll-style site that could grow with her, feel intentional, and get her booked.
Enter: The 3-Day Website Intensive.
She submitted her materials (photos, brand files, and copy), and we hit the ground running. We built:
A warm intro and CTA
Pathways for buyers and sellers (no getting lost in the scroll!)
A blog to share her insights
A preview of her Perks Program
Rave testimonials that build trust
And a layout that flows naturally for her clients (and is easy to update for her)
We checked in via Slack, made real-time tweaks, and wrapped up the whole thing with a custom walkthrough video so she can confidently keep things updated.
But my favourite part?
Something shifted when her new brand came to life. She gained confidence and started showing up online like never before. This wasn’t just a website. It was a shift in how she felt showing up online. And that’s what I care about most.

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