A Little Magic, A Lot of Intention: The Lo & Co. Website

When Lauren (“Lo”), founder of Lo & Co., came to us, her business was in full expansion mode.

Between sold-out pop-ups, exciting PR features, and a growing community, her world is buzzing...but her website hadn’t quite caught up.

She needed a space that felt magnetic, intentional, and unmistakably her — where the love and energy she pours into every piece of jewelry could finally live online.

The Vision

The goal was simple: create a space that feels like Lauren. Warm, playful, and layered with meaning — just like her signature stacks.

Lauren wanted her new website to elevate her brand presence, reflect her growing visibility, and give her Make Your Own Magic events the spotlight they deserve.

So that’s exactly what we did.

With one small twist — she wasn’t ready to learn a new platform just yet, but wanted to step away from Square’s design limitations. So, we built a front-end website that felt completely custom while seamlessly embedding her existing Square shop using a subdomain.

And if none of that tech talk makes sense... that’s okay. You don’t need to know how it happened — just that it did. 😉

The Process

Everything about Lo & Co. starts with layers — stacked bracelets, stacked memories, stacked meaning.

We carried that same philosophy into her website: layering photos, textures, and typography to create depth, dimension, and a touch of movement across every page.

And then came the moment.

We’d been searching for her brand font when she casually mentioned,“Oh… that’s actually my handwriting.”

Cue the magic. ✨

We had her handwrite a few sentences, turned them into custom graphics, and wove them throughout the site. Now, her words float across images and sections — making the entire website feel deeply personal and completely hers.

The Design

The vibe? Approachable luxury with a little creative chaos (the fun kind).

We also built a dedicated section for her Make Your Own Magic pop-up experiences, a PR “Eye Spy” feature showcasing her collaborations and press, a Connection page, and more — all tied together through storytelling that captures the joy and meaning behind each moment.

The Result

The final website feels like a reflection of Lauren herself — creative, confident, and completely one of a kind.

It’s not just a place to shop; it’s an experience.

A visual story that captures the heart of her brand — the love, the layers, and the magic behind every stack.

Because when your brand and website finally align? People don’t just see your work — they feel it.