Designing with Intention: The Brand Story Behind PD&J Interiors

Parm Dhaliwal-Jauhal needed a brand that could reflect the depth of her experience, her love of tradition, and the calm confidence she brings into every space she designs.

Built on the belief that great design is timeless, not trendy, PD&J Interiors draws from Parm’s background in real estate, her appreciation for quality materials, and her intuitive eye for detail. The result is a brand rooted in tradition yet designed for modern living — honouring craftsmanship and thoughtful design while creating spaces that function beautifully for everyday life.

Elegant yet approachable. Sophisticated, without feeling cold.

Clarity Before Aesthetics

Before a single visual decision was made, we focused on clarity.

• Who is Parm designing for?

• How should her clients feel when they encounter the brand?

• What truly sets her approach apart?

The answers consistently pointed to one thing: calm.

Her clients come to her wanting homes that feel grounding, personal, and thoughtfully designed; spaces that support their lives rather than overwhelm them.

That insight shaped every layer of the brand, guiding each decision with intention and restraint.

A Visual Identity That Feels Confident and Grounded

The PD&J logo suite balances strength and softness. A bold serif conveys confidence and trust, while the flowing ampersand introduces warmth and ease. The floral icon subtly nods to growth, heritage, and Parm’s love of timeless craftsmanship.

The colour palette was curated to feel classic and calming — midnight navy, soft powder blue, stone green, rosewood mauve, and warm neutrals. Together, these tones create depth without heaviness and elegance without excess.

Typography plays a quiet but important role. Refined headlines establish authority, while clean, modern body text keeps the brand accessible and easy to engage with.

A Feeling

What I love most about this brand is that it doesn’t try to impress. It invites you in.

PD&J Interiors isn’t about dramatic reveals or fast transformations. It’s about thoughtful design that stands the test of time ...homes that feel beautiful, functional, and deeply personal.

And that’s exactly what the brand communicates.

Because when your brand is clear, confident, and aligned, it does more than look good.

It creates trust.

It creates ease.

And it sets the stage for meaningful, lasting work.