A brand built to feel like a deep breath: Envision Therapy Collective

When the founders of Envision Therapy Collective came to us, they weren’t looking for something trendy. They weren’t looking for something loud. They wanted a brand that felt like the work they do — rooted, intentional, and deeply human.

Envision isn’t just another therapy practice. It’s a collective of experienced therapists who meet people exactly where they are, offering support that is soft, grounded, and quietly powerful. The branding needed to hold that same energy.

The Vision

The goal was to build a brand that communicates safety, warmth, and gentle guidance — the feeling of stepping into a space where you are understood.

The team’s ethos is built on partnership and presence. Therapy that doesn’t feel clinical or cold, but accessible, steady, and human . Their brand needed to carry that emotional weight in a subtle, elevated way.

The Creative Direction

We created a brand identity that mirrors the essence of their work:

→ Calm, earth-rooted colours

Inspired by natural landscapes — deep forest, sage, earth, warm sand, and ivory linen. The palette feels like a slow exhale.

→ Editorial yet approachable typography

Playfair Display, Tenor Sans, and Raleway work together to express warmth, clarity, and professionalism without feeling clinical.

→ A refined, supportive wordmark

The underline in their primary logo is intentional — it represents the foundation and support they offer clients. A subtle signal of safety.

→ A visual language inspired by Costa Rica’s serenity

We leaned into imagery that feels breathable and grounded: soft shadows, natural textures, linen, plants, warm light. The brand story draws from Pura Vida energy — presence, connection, gratitude, and ease.

The Result

The final brand identity feels:

✨ Soft but strong

✨ Warm but professional

✨ Grounded but elevated

✨ Calm, steady, and deeply human

A brand that mirrors what Envision Therapy Collective stands for: A supportive space where people feel safe, understood, and guided toward meaningful change.

Their new branding isn’t loud — it doesn’t need to be. It speaks with quiet confidence, letting clients feel the care behind the work before they ever book a session.

If you’re ready for a brand that reflects the heart of your work, I’d love to connect.