The Calm Confidence Behind Karen Miller Interior Design

Some brands whisper confidence — and that’s exactly what we wanted for Karen Miller By Modelo Interior Design.

When Karen reached out, her design work already carried a sense of ease and quiet sophistication. Her spaces were warm, livable, and layered — yet her brand hadn’t quite caught up to the level of experience and trust she brought to every project. She’s not your “all-white-sofa” designer. She’s the one helping families create homes that feel beautiful and lived in.

The Vision

Karen’s approach to design is all about balance — between function and form, elegance and comfort. Her clients come to her overwhelmed by Pinterest-perfect homes and leave with a space that finally feels like them.

She told us,

“I want my brand to feel elevated but approachable — not stuffy, not filled with design jargon, just honest and fun.”

That line became our North Star for this project.

The Brand

Through our full brand development process, we curated an identity that mirrors her energy — grounded, intentional, and quietly confident.

→ A neutral palette inspired by nature: woods, water, and organic texture.

→ Editorial yet approachable typography.

→ A logo that feels both refined and rooted — elegant without effort.

Every element reflects the way Karen makes people feel in their spaces: comfortable, seen, and completely at home.

The Result

The final identity feels like a deep breath — elevated without being intimidating, modern without losing warmth. A reflection of the way Karen works: thoughtfully, intuitively, and always with purpose.