Herleen Sandu is the face behind My Skin Balance. When I first met Herleen, it quickly became apparent that she wasn't looking to expand her client base, but instead, give her business a visual foundation that would allow her to showcase her expertise and elevate her value. With her business growing outside the service world, Herleen knew that in order to stand tall next to her competitors she needed to streamline her vision and create a strong brand.
That's where I come in.
Herleen has an ongoing relationship with all her clients. It's not a once-and-done facial situation. For her and her clients, skincare is a journey and it's all about aging gracefully. This is the definition of a luxury wellness service...yet she didn't want to lose her approachability. Our interpretation of her branding needed to showcase this trait.
Our branding story begins with the love of earth tones. There is something about what we see in nature that instantly calms us. It's a luxury we want to be consumed by that allows us to reset and feel at ease. When Herleen told me she wanted to bring forth earth tones in her luxury brand I couldn't be more excited.
After creating three concepts, adjusting, editing, recreating and falling in love, we now introduce to you My Skin Balance's new look. This brand is a celebration of skin, colour, and a promise to be transparent and ethical.