Is Your Brand Still Giving 2023? Watch the LinkedIn Live
If your offers, prices and clients have changed but your logo, website and messaging haven’t, your brand is introducing an earlier version of you. I got into exactly this with Denise Boswell on LinkedIn Live, and the replay is here.
Watch the conversation
Your business has evolved. Your expertise has grown. Your prices probably have too.
So is your brand keeping up?
I sat down with Denise Boswell of Unsilenced Co. to talk about it live. If you’d rather hear it than read it, watch the LinkedIn Live here.
Prefer to skim first? The recap below covers the same ground.
What does “giving 2023” mean for your brand?
It means your brand is still introducing the version of you from a few years ago to people deciding whether you’re the right fit today.
The brand was built for the business you had at the time. Then you kept growing. New services, higher rates, bigger clients. The brand stayed where it was, so there’s a gap between who you are and what people see. That gap is normal, and you can close it.
Can an outdated brand keep you undercharging?
It can. People form a view of your value within seconds of landing on your website, long before a call. If the brand looks earlier-stage than the business, price conversations often start from that impression.
You feel it on your side too. You over-explain your rates, or you second-guess them. A brand that reflects your expertise does part of that work before you say a word. We got into this on the live, and it’s one of my favourite things to talk about. Watch it here.
What are the signs you’ve outgrown how you show up online?
You hesitate to send people to your website.
Your services have changed, but your site still describes the old ones.
Your logo, fonts and colours look different on every platform.
The clients coming in aren’t the clients you want.
Competitors with less experience look more established.
You wish your brand did your work justice.
If two or three of those are familiar, that’s your sign.
What changes when your brand reflects the expert you are today?
Our clients don’t outgrow their brands. They grow into them.
You share your website with confidence. Your pricing makes sense before you explain it. You attract people who already see your value. Showing up gets easier, because you’re not rebuilding your look every time you post, pitch or send a proposal.
Brand refresh or full rebrand?
A refresh keeps what still works and updates the identity and message around it. A rebrand rebuilds the foundation when your audience, offers or positioning have changed a lot. Strategy tells us which one you need, and strategy is where every Roop project starts, with two to three weeks of it before I design a single thing.
FAQ
Where can I watch the LinkedIn Live?
The full conversation with Denise Boswell is here.
How do I know if my brand is outdated?
If your pricing, services or clients have changed and your logo, website and messaging haven’t, your brand likely reflects an earlier version of your business.
Can an outdated brand affect what I can charge?
It can. Your brand shapes expectations about your expertise and rates before you’ve spoken. A brand that matches your current level supports your pricing.
What’s the difference between a brand refresh and a rebrand?
A refresh updates the visual identity and message and keeps what works. A rebrand rebuilds the foundation when the business has changed significantly.
How long does a brand identity project take?
About six to eight weeks from signing to final files, including two to three weeks of strategy before design begins.
Next step
Start with the video: watch the LinkedIn Live replay.
Then, if it sounds like your brand is still introducing the earlier version of you, book a discovery call. We’ll look at where your business is now and what your brand needs to match it. 💗
