I met Natalie Sommer in 2018. Back then she a passion for wellness and a wealth of knowledge that she wanted to share with the world - but no clear vision on how or what it looked like. She is a giver on so many levels, and truly one of the kindest souls you'll meet - plus she makes an incredible Qunio Flourless Chocolate Cake - that I swear can't be healthy but the ingredient list says otherwise. I knew in our first meeting that Natalie had the persona to build an incredible

The Femme By Fareen brand embodies being bold, fierce and powerful with a feminine touch. So it only made sense that their logo, visual identity, website and digital marketing/ brand experience be the same. I worked with founder Fareen, to understand her as a dating and empowerment coach. From there we completed a brand interview with a few business idols in mind. Having a comprehensive consultation as such allows us to understand the client's vision not only for today but fo

I never liked the quote... "If you do something you love you'll never work a day in your life"... mainly because I never thought it was true. Many times people have this concept that working for yourself or doing what you love feels like a vacation. BUT quite frankly, if you're not working hard, you're not getting paid - that's a simple formula for running your own business. Yes, it takes passion and love for this form of art, because it's not a breeze, it's not luck, it's ha