Over 15 years ago I started attending Aarti Inamdar's yoga classes in Newmarket, Ontario. There was an instant connection, not to mention our parents happened to be long time friends who had lost touch. Since then I've slowly learned and uncovered the yogic way of living, understanding it's more than just physical activity but a way of life. As the years passed Aarti connected and further enlightened my practice.
When she settled in Tampa, Florida, it was bittersweet. I loved seeing her move forward with her family, but I was also sad to see this incredible teacher and friend leave my life. After that, I searched everywhere for someone who wasn't "white-washing" yoga and teaching more than asanas...but I had no luck.
Then the pandemic hit and the virtual world brought us back together. Aarti began teaching online and as soon as I saw this I immediately signed up!
It was during this connection that Aarti mentioned she was ready to start teaching consistently again and wanted to do it online so that she could connect with more people around the globe. Her old site was a DIY project and focused on being very informative but lacked many functions she needed to start an online teaching platform.
I was so excited to take her through my branding and website process and build a website that would truly allow her to connect with more people and teach all aspects of yoga.
Aarti's Website Must-Haves:
A beautiful friendly and inviting welcome page that highlights all her offers
Streamlines her daily business tasks, allowing her to automate systems
Easy to use, class sign up with membership options
Zoom integration for her online classes and courses
A section where she could share class replays with current students
Online shop for her guides, audio and video classes with an e-gift card option
Variety of forms for all her different offers/inquires, which would help streamline her business and get information before connecting one-on-one with prospective students/clients
An easy to update FAQ's section
Active newsletter & blog
Check, check and check. We accomplished all this by providing Aarti with a website that is functional, streamlines her daily business tasks and is something she is proud to share! Take a look for yourself here: aartiyoga.com
In Aarti's Words:
I had the most wonderful experience with Roop Creative Agency. The communication, support, and final website were excellent. They listened to my needs and were timely, professional and reliable. I highly recommend Puja and her team all the way! :)