The Art of Storytelling
The art of storytelling is a must-have for entrepreneurs and business owners. Storytelling is one of the many elements to building an authentic brand experience and trust me it isn't going anywhere! In fact, it is one of the most impactful ways you can draw in your ideal client through real emotions and influence.
With the rise of various online platforms, the need to stand-out continues grows, which is where storytelling comes into play. Consumers are looking beyond your service/product into who you are and what you're about. It's an added human touch to your business, and who better to be the face of your brand than you. I know, I get it, it's tough - and you have to be vulnerable but it is possible to share without oversharing!
In fact, oversharing or sharing for the sake of sharing can be, well, boring! The key to success is providing value in your content to your niche so that it builds traffic towards your call to action. That's why one of the main aspects of storytelling is having a clear understanding of who your audience is and what your offer is. Keeping these two elements in mind, you can write your story to entertain and inspire.
Still feeling uncomfortable? Ask yourself, what are key aspects to your persona that you enjoy to share in person. Focus there and build content around your business personality. Most of all don't be shy to share the different facets of who you are. It's what makes your story authentic and you, which in turn will help you stand out in saturated markets.