Creating a website is not always about being beautiful - but function too. Ask yourself...
- Is your website making managing your business easier?
- Do you show up adding to the human touch?
- Does your call-to-actions help visitors navigate the site?
Creating websites is about showing the world the expert you are, telling your story while implementing functions that push your call-to-actions and make your life easier!
The Do's
Make your website work for you: A website should help you manage your business not create more work. From setting automations to building forms, and taking payments online your website is supposed to make your life easier. Our process includes the preliminary step of choosing a CMS platform based on your business needs. This allows us to build a website that can simplify and streamline your business practices so you can focus on what matters.
Call-To-Action on every page You should have multiple CATs scattered on your website. Never assume someone is going to go through it page by page. More than likely they may just explore one or two. And you don't just need one CAT for your booking or shop page. CATs can even help visitors navigate the website, sign up for your newsletter, head to your blog and then easily invest in your business.
Show Up A human touch goes a long way, so show up for your business on your website. It's the perfect place for potential clients to get to know you and why you're an expert in what you do. Building a relationship doesn't only happen in person, but online too. Make sure you are present and inviting.
The Don'ts
Update Often Just like your branding, changing your website layout/design often can lead to confusion. A picture swap, minor content changes or adding new services/taking away old ones is all fine! The overall look, feel and way to navigate should remain consistent. This makes it easier for loyal customers to navigate pages and get to the information their seeking faster. A strong website design doesn't need a design and layout refresh often.
Forget your branding Your website is the place where your brand's visual identity thrives - don't forget this. It's your brand's home, make it feel that way. Stick to your fonts and colour palettes throughout your website. This will make your visual branding look professional and create a loyal client base.