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Lean into your brand.

I recently had a client meeting in which my client said “their story is just so perfect mine will never be like that nor would anybody be interested.” And that’s where I had to stop her.

As entrepreneurs we need to lean in and accept our story. Because it’s that story about that defines and builds character for your brand. Who’s to say no one will be interested in that? Your brand doesn’t have to be what is the norm is, your brand has to be what your norm is, what brought you here and what inspires you. It’s not about what’s trendy it’s about what’s real.


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