At Roop Creative Agency, we recognize that your brand is the foundation of your business, embodying your essence and aspirations. It's a narrative that speaks volumes about who you are and what you stand for. Our approach is grounded in delivering tangible outcomes rather than lofty promises. We collaborate closely with you to create a visual identity that authentically reflects your brand's ethos, resonates with your audience, and sets you apart from the competition.
Our Brand Development Process:
Phase 1: Discovery Call & Onboarding
We begin with a complimentary 20-minute Discovery Call to understand your branding requirements and ensure a seamless partnership. This is our opportunity to get to know each other and make sure we are a perfect fit!
Upon agreement, essential paperwork, including a comprehensive contract, project timeline, and invoice, is sent digitally to get started. We'll guide you through our collaborative tools that will help streamline communications ensuring smooth project management.
Phase 2: Brand Interview Questionnaire
You'll engage with a thought-provoking Brand Interview Questionnaire, carefully curated to decode and articulate the distinctive attributes of your brand strategy. This comprehensive interview covers various aspects, including but not limited to:
Exploration of your mission and purpose
Identification and refinement of key brand messages
Understanding of your target demographics and dream customer profile
Evaluation of your current reputation and brand perception
Insights into your vision for future brand growth
Phase 3: Brand Workshop & Strategy Development
Following the questionnaire, we set up an initial consultation (virtually over Zoom) to review and discuss aspects of the interview and develop a detailed strategic plan for your brand. We also conduct thorough research on your competitors and brand idols to better understand your industry and how to make you stand out. This research phase sets the direction for the design work to come and allows us to build on your brand personality. Our immersive 60-minute virtual Brand Workshop dives into your brand essence, uncovering your mission, values, target demographics, and competitive landscape.
Phase 4: Creative Concept Development
We present you with three logo concepts in black and white, focusing on design form rather than colour. Upon approval, we explore five colour palette options and refine the logo concept. We also develop secondary and icon logos, along with a font suite that complements your brand's personality.
Phase 5: Brand Style Guide & Final Deliverable
Final design elements are compiled into a comprehensive Brand Style Guide, detailing usage guidelines, colour codes, typography rules, and brand personality. We present the completed guide for review and approval, alongside the delivery of final design files and assets.
The Brand Style Guide serves as an invaluable resource, ensuring consistent communication and a cohesive look and feel across all interactions with your audience. This marks the end of our collaboration for your brand identity, with an option for a final consultation to review all deliverables and the style guide.
Phase 6: Ongoing Support & Collaboration
Our commitment extends beyond delivery, offering ongoing support as you launch and grow your brand. Whether you require guidance on implementation or assistance with future endeavours, our team remains accessible to ensure a seamless brand journey.
By adhering to our comprehensive brand development process, we ensure your brand's visual appeal aligns strategically with your business objectives. Let's embark on this journey together, elevating your brand and leaving an indelible mark on your audience.