Trends come and go but in this digital world, it's important to have a strategy that keeps your business top of mind. That's it. I'm sharing 5-lifetime strategy tips that no algorithm can change.
1. Focus on platforms you own.
Did you know email marketing is 40x more likely to convert than social media? The algorithm will keep changing, it’s important to work with them but to also focus on platforms YOU own. Your number one goal with content creation is to push people onto your brand’s home which is your website and the best way to do this is through blogging and newsletters!
2. Show up where it makes sense.
You do not need to be on every social media platform. If your dream clients aren't on a platform why are you spending time there? It may be a shiny new thing... It may even get you high traffic but does it make sense for your brand and offer? Focus your content where your ideal clients are consuming it. Engagement is still the key to the game, not numbers.
3. Repurpose your content accordingly.
Good content finds a way to be repurposed. Start with long-form (all your details on a blog) then move to promote that content on social media, your newsletter and more. You don't need to reinvent the wheel with every single piece of information you put other there. Instead, build valuable content - now that's a gift that
4. Authenticity still wins.
Listen to what your mama said! It’s age-old advice but what makes you unique is YOU! So be yourself, everyone else is taken.
5. Don’t forget to streamline your offer.
Make it clear, and concise with a call to action telling them exactly what you want them to do with this content.
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