Finding Your Niche
It's so important to have a clear niche, but before we get started let's get one thing out of the way... What is a Niche? Google's...
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The Art of Storytelling
The art of storytelling is a must-have for entrepreneurs and business owners. Storytelling is one of the many elements to building an...
How Often Can You Update Your Brand Colours?
The simple answer - you should only update your brand colours when you're developing your brand or rebranding. I get it, there are so...
An Inclusive Approach to Marketing
After a week of listening and reflecting I’ve thought long and hard about what I can share with my audience to keep the message of...
An Inclusive Approach to Marketing
After a week of listening and reflecting I’ve thought long and hard about what I can share with my audience to keep the message of...
Rethinking Your Business Strategy
I've been hoping on many interviews via Instagram Live and the most popular question I get asked regardless of industry is "Where should...
Building Content with the Roop Strategy Circle Method
A key aspect of building a successful digital marketing strategy is a method I like to call The Roop Strategy Circle. What is a Roop...
3 Easy Ways to Build an Incredible Newsletter
Are you ready to take your business to the next level? Then it's time to build an incredible newsletter! Newsletters are nonnegotiable -...
Creating a Pinterest Strategy
I can't tell you how many times my clients are shocked when they see Pinterest as part of their Digital Marketing Strategy I create....
Branding in Uncertain Times
Branding is continuous - even in uncertain times. Many of my clients have turned to me to ask how they should go about the next few...
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