• Puja Malhotra

Zardozi Magazine

When Alisha first approached me with the idea of Zardozi I knew she was on to something. Her sister and her decided to collaborate and utilize their strengths in Art Direction and Journalism to create a platform like no other.


A magazine catered to South Asian woman at all walks in life. From fashion, lifestyle, weddings to motherhood. The goal of Zardozi is to build a tribe of incredibly influential women that generations can follow.


This is going to be their legacy and I didn't take that lightly when designing a logo that would suit the personality of these two women.


Although this logo was designed years ago. It's one of my favourites and only today did I realize I've never posted about. It's a logo that means the world to me because Alisha is a long-time friend and watching her grow this idea into a platform has been amazing to watch.



What the Zardozi team said about working with us:

The Roop Creative team are true professionals that work with their clients from

conceptualization to execution to bring their vision to life. Puja is personable and very easy to work with. Her creativity and passion for design and social media make her a pleasure to work with. I would strongly recommend Puja & Roop Creative Agency for future projects. Great Results, Personable, Creative. - Alisha Sanghara

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