Why Your Brokerage's Template Website Is Holding You Back

This week, I had the privilege of speaking with 20+ Realtors about something I'm deeply passionate about — the power of building a brand and a strategic website to go with it.

And as always, one question came up that I hear all the time:

"Why not just use the template website my brokerage gave me?"

It's a fair question. It's free, it's already set up, and it has your name on it. But here's my honest answer:

That website was built for your brokerage — not for you.

Those template sites are designed so that your name, your photo, and your listings can be swapped out for any other agent on their team with just a few clicks. They're not built to scale YOUR business. They're built to showcase theirs.

Think about that for a second.

If your entire online presence can be replicated by simply changing a name and a headshot, what makes you different? What makes a potential client choose YOU over the agent right next to you using the exact same template?

The answer is nothing. And that's the problem.

Building a brand means creating something that is undeniably, unmistakably you. It's your story, your values, your unique approach to serving your clients — brought to life visually and strategically online. A custom website is the foundation of that.

If you're okay with being interchangeable, a template will do just fine.

But if you're here to build an empire, create real impact, and scale a business that reflects who you truly are, it's time to invest in a brand that works as hard as you do.

You are not a template. Don't let your website say otherwise.