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Showing Up Authentically: Branding with Confidence and Building a Business That Feels Like You

  • Writer: roopcreative
    roopcreative
  • May 20
  • 1 min read

I had the absolute pleasure of joining the Thinking About podcast to talk all things authenticity, branding, and what it really means to build a business that reflects you.

Hosted by the incredible [Host Name], this conversation cracked open so many important truths about what it means to be a service-based entrepreneur in today’s world. It was honest, energizing, and dare I say… a little spicy. 😉


We dove into:

🌟 Why "authentic branding" gets thrown around a lot and what it actually looks like in real life

🌟 The permission you might be waiting for (to show up fully as yourself) and why you don’t need it

🌟 How imposter syndrome, identity, and growing up in an immigrant household shaped my approach to branding and business

🌟 The unlearning that happens after corporate life, and what success really looks like when you get to define it

🌟 Why branding is so much more than a logo (hint: if your brand doesn’t feel like you, it’s not going to work)


We also talked about my mentorship program, Corporate Dropout, and how it’s helping creative women ditch the 9-to-5 and build sustainable businesses on their own terms.


If you’ve ever felt like:

☑️ You need to shrink or filter yourself to be taken seriously

☑️ You’re trying to build a business but something just feels off

☑️ You’re ready to ditch cookie-cutter marketing and just be yourself online...

This episode is your permission slip to do just that.




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