Showing Up Authentically: Branding with Confidence and Building a Business That Feels Like You
- roopcreative
- May 20
- 1 min read
I had the absolute pleasure of joining the Thinking About podcast to talk all things authenticity, branding, and what it really means to build a business that reflects you.
Hosted by the incredible [Host Name], this conversation cracked open so many important truths about what it means to be a service-based entrepreneur in today’s world. It was honest, energizing, and dare I say… a little spicy. 😉
We dove into:
🌟 Why "authentic branding" gets thrown around a lot and what it actually looks like in real life
🌟 The permission you might be waiting for (to show up fully as yourself) and why you don’t need it
🌟 How imposter syndrome, identity, and growing up in an immigrant household shaped my approach to branding and business
🌟 The unlearning that happens after corporate life, and what success really looks like when you get to define it
🌟 Why branding is so much more than a logo (hint: if your brand doesn’t feel like you, it’s not going to work)
We also talked about my mentorship program, Corporate Dropout, and how it’s helping creative women ditch the 9-to-5 and build sustainable businesses on their own terms.
If you’ve ever felt like:
☑️ You need to shrink or filter yourself to be taken seriously
☑️ You’re trying to build a business but something just feels off
☑️ You’re ready to ditch cookie-cutter marketing and just be yourself online...
This episode is your permission slip to do just that.
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