Leading Women Summit: Strategic Branding, Representation & Taking Up Space

I had the absolute honour of being part of the Leading Women Summit, hosted by the powerhouse herself, Jasmine Metson-Wilkes.

And let me just say: this wasn’t your average “let’s talk about business” event. It was bold, powerful, and filled with heart.

This five-day digital summit brought together powerhouse women from all walks of life—entrepreneurs, coaches, creatives, and leaders—who are doing business differently. It was all about sharing real, raw, and relatable journeys of what it actually takes to build something that lights you up and impacts others.

In My Session, We Got Into:

🧠 Why strategic branding is about so much more than logos and colour palettes

🎯 How to create a brand that speaks to your values and your dream clients

🌈 The importance of showcasing your story and culture in your brand

🙅🏽‍♀️ And why I believe representation in entrepreneurship matters—big time

As a South Asian woman, stepping into this space hasn’t always felt easy or “natural.” But that’s exactly why I said yes. I wanted other women—especially women of colour—to see that you don’t have to shrink yourself to succeed. You don’t have to copy what everyone else is doing. And you definitely don’t have to build a brand that feels like a costume.

You can take up space.

You can lead with authenticity.

You can build something that reflects who you are and what you stand for.

Why This Summit Hit Different

This summit was about so much more than growing your business (although… yes please). It was about:

💫 Being seen, heard, and valued

💫 Owning your story

💫 Finding confidence in the way you lead

💫 Creating a business that aligns with your energy and your goals

Every talk felt like a masterclass and a heart-to-heart. The best kind of magic, if you ask me.

Wanna Watch the Replay?

You can still access the videos and soak up all the wisdom from five days of powerhouse conversations—including mine on strategic branding with intention. Watch the Summit Replays Here

If you’re ready to build a brand that’s bold, aligned, and full of YOU—this is a great place to start.

Let’s keep showing up, creating impact, and building businesses that actually feel good.