A practically free method to increase your SEO is consistent blogging. The more often you blog the more often Google sees a refresh on your website and is willing to push up new content. I always try to recommend blogging at least once or twice a month if you can, and if you have more time then blogging weekly can truly be a gamechanger. That said, the way you write your blog does factor into building your SEO, so let's dive into ways you can improve your ranking.
Create a Google MyBusiness account to check blog rankings
First things first you need a Google MyBusiness account. This is a free account that showcases your business online PLUS it sends you monthly updates on your rankings, and views for your entire website as well as individual blog posts.
What I love about this service is I get to know which posts are doing well. To my surprise, something I wrote last year is still bringing in an audience so I know content like that is where I want to draw my attention.
Use Headings (blog titles) to your advantage
You'll often hear SEO experts talk about "Google's Web Crawlers." These crawlers skim through your blog post and push your content based on search queries. This is why it's important to have keywords that build your brand/blog in the headline. However, it doesn't stop there. These crawlers will not only skim through your title but also your subtitles, so be sure that keywords are used throughout your post.
Add alt-text to images
This is an easy one to forget - I know I've been guilty of it, however adding alt-text to images can elevate your blog SEO as it allows your images to be searchable. Your alt-text can be a descriptive sentence that explains what is going on in the photo. It not only helps your ranking but also those who are visually impaired.
Use meta descriptions
Meta descriptions are the little blurbs you see under your search result titles. Keep in mind those Google crawlers are not only looking for your headings but also your meta descriptions.
A meta description is comprised of 1-3 sentences that describe your blog post. Remember to keep them short, make them intriguing and don't forget to use a couple of those keywords while you're at it. Most blogs have this function built-in and you can update it as you see fit (see example screenshot from my blog).
All over digital marketing, we're going shorter - except when it comes to blogging. With blogging you want your content to be informative and full. It's been proven that Google will push longer blog posts that go into details about certain subject matters. The reason is, the more you write the more keywords are going to show up throughout your content and the more reason for them to push your content up.
Now I know longer blogs may feel overwhelming to you and your readers so use tools to make them fun. Break things down into subcategories and don't forget to share lists!
Link posts out
Linking posts out to other posts, pages on your website or even reputable websites not only shows readers that you've done your research and are an expert but also tells this to those SEO crawlers!
Don't forget who you're writing for - humans
Ok, as much as we want the content to be focused and have keywords you have to remember that you're writing for real humans at the end of the day. Ensure your content is presented in a way that those humans are searching. For example, write and choose titles the same way people write in their search inquires. That's why you'll often see me or popular bloggers use words like "How to..." or "Guides for ..." etc.
You also want your content to make sense and sound like a human wrote it, so keep the above in mind but also make your blog a part of your persona as if you're speaking directly to your readers! Trust me this makes all the difference and makes your content easy to digest and shareable.