Building a Brand That Feels Like You: My Chat on the Small Business School Podcast

Recently, I had the absolute joy of joining Staci Millard over at the Small Business School podcast, and let me tell you—this conversation hit deep. We talked about what it really means to build a brand that feels like you.

Not louder. Not trendier. Just more you.

If you’ve ever felt like you needed to shout to be seen, or fake confidence just to "show up," this episode is your reminder that building a successful brand doesn’t mean changing who you are. In fact, the more aligned you are with your brand—your values, your identity, your story—the stronger and more magnetic it becomes.

Here’s a peek at what we covered:

✨ Why branding is a self-discovery journey (and why it’s okay if you feel a little lost along the way)

✨ How introverts can show up online in a way that feels right—without faking it

✨ The role cultural and personal identity play in how you build your business

✨ Why your "why" is the most powerful thing you can clarify before investing in your brand

✨ How branding isn’t about constant rebranding, but building something that can evolve with you

If you’ve been feeling disconnected from your brand, unsure how to show up online, or just overwhelmed by the pressure to "do more" and "be everywhere," this episode is going to feel like a deep exhale.

Hit play, grab a cozy drink, and let’s chat about building a brand that aligns with your life—not just your to-do list.

🎧 Listen to the full episode now