Beyond the Logo: Building a Timeless Brand with Roop Creative Agency

What does it really mean to build a timeless brand — one that grows with you, supports you, and reflects who you are beyond your business?

That’s exactly what I talked about on Beyond Your Business with Amy Sussex, where we explored the real side of entrepreneurship — the evolution, the balance, and the moments that shape us along the way.

Because the truth is, rebranding isn’t just about visuals. It’s about you.

The Real Side of Entrepreneurship

Before launching Roop Creative Agency, I worked in corporate... training teams on staying on-brand and building consistency across communications. It taught me a lot about structure, but it also showed me what was missing: heart.

When I left my 9–5 to build something of my own, I wanted Roop to be a place where entrepreneurs could find clarity and confidence. A space where branding didn’t feel performative, but personal.

Beyond the Logo

Your logo, colours, and fonts are important — but they’re not the whole story. A timeless brand starts with strategy: who you are, what you stand for, and how you want people to feel when they experience your work.

When your inside and outside match — when your values, visuals, and voice align — that’s when the magic happens. You stop chasing recognition. People feel your presence.

That’s what makes a brand last.

Why Mentorship Matters

One of my favourite parts of this conversation was talking about mentorship — both receiving it and providing it. Over the years, mentorship has been a constant for me — guiding my business through growth, change, and motherhood.

It’s also what inspired Corporate Dropout, my 1:1 mentorship for creatives ready to leave their 9–5 and build an agency of their own. And now, with Designer Dates, I’m bringing that same clarity and strategy to newer designers who just need one powerful hour of direction.

Because support at the right time can change everything.

Balancing Ambition + Alignment

We also talked about what it means to balance entrepreneurship and motherhood — the messy middle that doesn’t make it to social media. Some days it looks like creative flow, and others it looks like chaos. But I’ve learned that “balance” isn’t the goal — harmony is.

It’s about building a business that feels aligned, not just accomplished.

The Takeaway

This episode was a reminder that your business is an extension of you. Your brand, your systems, your design — they’re not just tools. They’re reflections of your story.

If you’ve been waiting for the “perfect” time to start, this is your reminder: You don’t need perfect. You just need a beginning.

🖤 Listen to the full episode → Beyond Your Business Podcast: Beyond the Logo with Puja Malhotra