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Why does Branding come before Website Design?

One of the most popular questions I get asked is why branding comes before website design. My simple answer need all the puzzle pieces in order to complete the puzzle! Without branding, it's impossible to know how to style your website.

Contrary to popular belief, branding is more than just a pretty logo. ⁠That is only one small part of the brand development experience. Branding itself is your entire aesthetic on and offline including your voice. Without knowing this foundation for your business, there is very little any designer can build for your website (and if they say otherwise, I would pull out a red flag).

So what takeaways come with building your brand (other than your logo)?

Your brand style guide is one of the most important pieces of your business. We live in a social media run society where we judge books by their covers; a style guide ensures you stay memorable and consistent. A complete style guide should encompass your brand's colour & font palettes, language as well as overall aesthetic. All of this plays a major role in your website design and other brand needs.

When we work with you to develop your brand we are creating the beginnings of your brand experience; understanding its language, colour and font palettes as well as overall aesthetic so you have a foundation you can consistently rely on. Our style guides are complete with this information and more, which you can easily pass along to your staff or other vendors to ensure you always stay on brand.⁠ Why is this so important? Because all of this plays into your brand photoshoot, your website and other business collateral.

Want to learn more about our branding services? Book a 20-min discovery call with us today.


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