What I Wish More Entrepreneurs Knew Before DIYing Their Brand (and What to Do Instead)
Let’s talk about DIY branding.
It feels like the obvious first step when you’re just starting out, right? Open Canva, pick a cute colour palette, drop in a trendy font, and boom, instant logo. But here’s what I’ve seen happen over and over again (and what I wish more entrepreneurs knew before going all-in on DIY):
You’ll likely outgrow it... fast. Your business evolves quickly in the first year or two. What felt fun and scrappy in the beginning can turn into a roadblock when you’re ready to raise your prices, attract aligned clients, or pitch yourself with confidence. It also becomes time-consuming and ends up costing you more.
Here’s the part no one talks about: You don’t need to go fully custom to have a polished brand. You also don’t need a $5K custom brand when you're starting. But you do need something rooted in strategy, created by a pro, and personalized to reflect you.
That’s where my semi-custom Brand Kits come in.
So, what are Brand Kits?
They're professionally designed brand identities built with strategy, style, and soul, ready for customization and launch. You get:
✨ A full logo suite with multiple variations
✨ Curated colour palette + font pairings
✨ Personalized logo with your business name + tagline
✨ A one-page brand guide with hex codes, fonts, and usage tips
Who are Brand Kits for?
They’re perfect for service-based entrepreneurs who:
✔ Are ready to uplevel from DIY
✔ Want something beautiful and budget-conscious
✔ Don’t have time for a full custom project
✔ Crave a polished, professional look that grows with them
How do Brand Kits work?
🛒 Step 1: Purchase your favourite kit When you check out, you’ll be able to choose your colour palette and other preferences.
🧠 Step 2: I customize it for you I’ll swap out the placeholder text with your business name and tagline, then make any small layout tweaks so everything sits just right.
📩 Step 3: Delivery You’ll receive your full logo suite in all your selected brand colours, plus a brand style guide with font recommendations, colour codes, and how to use your brand consistently across platforms.
You don’t have to stay stuck in the DIY zone. You deserve a brand that reflects the vision you have for your business, not just where you started.
