DIGITAL MARKETING STRATEGY 

The online world isn’t an easy one to navigate, that’s where this social media toolkit comes in handy.

Your strategy will help guide you in how to use social media as a tool to help your business grow to its full potential. 

PHASE 1: Brand Audit


We start with brand interview, followed by creative consultation with you, where we discuss and steer your brand goals. This includes: - Defining your core brand values - Understanding your personal brand goals - Building a brand personality - Defining your visual brand - Auditing of your current strategy/page(s) After this, we will conduct competitive research to understand your primary and secondary competitors as well as look to your brand “idols” and create a list of elements that set you apart and give you an opportunity to grow. At the same time, we will conduct an analytics review of your current work with social media. This will help define your followers and see if they match your key demographics.




PHASE 2: Design & Development


We will develop a detailed analysis based on the collected information. This will help us define your goals further. From there we will put together a strategy which will help cater to: - Elevating the brand message, mission statement and key targets - Art Direction of the brand on Instagram - Create a story with a visual aid to help steer brand look and feel - Suggestions on Media Buying and Geo-Target development cycle - General weekly plan, suggesting when to post and how often - List of hashtags to help growth online - Creation of Brand Personality




PHASE 3: Coaching


Once the strategy is delivered we will book a 60-min virtual meeting in which we will walk through the strategy to ensure you fully understand the next steps that need to be taken as well as give you time to ask as many questions you want! This session will be recorded for the clients reference.




Approximate Timelines


3-4 weeks. Please note our designers have set office hours and our studio operates from Monday - Friday. All communications is done during business days.




Investment


Starting at $1,775




This Package is Perfect for


This package is perfect for those who are looking to take things on internally but don't know where to start or how to go about converting followers to clients. It's the most popular amongst entrepreneurs and small business owners.




PHASE 4: Support


Our digital strategy package includes 30-day support post-project to ensure you feel empowered with your new brand.