Creating a brand experience
It's important to always create a brand experience. This can be from the moment a client meets you on Instagram to when they read through your blog/website to when they finally get your product or service. A brand experience should be cohesive and fit like puzzle pieces. In order to create a cohesive brand on all platforms, you have to remember your brand message. What do you want people to feel at each step? What do you want them to say? How do you want them to respond? These are all questions that help determine your brand experience.
Think of it as part of your process and make it count every step of the way, even when you're quoting out a package to them. These experience not only help you look professional but memorable. And a happy client will definitely share a unique experience with everyone they know!