Branding doesn't start and stop at your logo/website. Branding is your lifestyle these days.
The way you present your wardrobe is branding too.
It's not surprise most of what you wear is similar to your brand colours. That's why it's important to set a tone when you're out and about. Don't get me wrong on "design days" I'm all about comfy tights and a nice flowy top but I would never wear that to a meeting or potential location where I may meet a client (grocery store because who knows - and yes it's happened)!
So take a look at how you're presenting yourself and think about it from your client's perspective. Is this a brand you want to be associated with?
Comments